Sri Lanka experienced robust
tourism growth in 2011 with a growth of 45.7% in tourism receipts over that in
2010; the country recorded US$840 million in tourism receipts in 2011 as
compared to US$576 million in 2010. The Sri Lankan government had set a target
of achieving 750,000 tourist arrivals in 2011; not only did the country achieve
the target but it more than doubled the targeted 15% growth, with a
year-on-year growth of 31% in tourist arrivals.
The country is experiencing
continued growth in 2012 as well, with the first half of the year achieving a
growth of 19% over that in the first half of 2011. The government has set the
target of achieving 1.5 million tourist arrivals in 2012. HVS believes that
this target is optimistic; assuming the growth trend of the first six months to
continue (19% over last year), we expect the country to just cross the 1
million tourist arrivals mark in 2012. Figure 2 highlights the tourist arrivals
and year-on-year growth trends from 2006 to 2011. Figure 3 highlights the
month-on-month growth in tourist arrivals from January to June 2012, as
compared to the same months in 2011
(Harshana Madushanka)
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